000 01867nam a2200349Ia 4500
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245 1 _aIntroduction to communication studies.
700 _aFiske, John
260 _aLondon :
_bRoutlegde,
_c2011.
250 _a3rd
300 _ali, 195 p.:
_bill.
300 _c22 cm.
500 _aIncludes bibliographical references and index
020 _a978-0-415-59649-7
650 _aCommunication
650 _aSemiotics
050 _a302.2 F54i
943 _b0
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944 _b1
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953 _pHED2264
546 _aEnglish
953 _cCollLib
505 _a@contents: Selected Contents: List of plates Acknowledgements Why Fiske Still Matters Henry Jenkins Structuralism and Semiotics, Fiske-Style Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson Notes on Contributors General Editor`s Preface Author`s note INTRODUCTION: WHAT IS COMMUNICATION? Chapter 1 COMMUNICATION THEORY Chapter 2 OTHER MODELS Chapter 3 COMMUNICATION, MEANING, AND SIGNS Chapter 4 CODES Chapter 5 SIGNIFICATION Chapter 6 SEMIOTIC METHODS AND APPLICATIONS Chapter 7 STRUCTURALIST THEORY AND APPLICATIONS Chapter 8 EMPIRICAL METHODS Chapter 9 IDEOLOGY AND MEANINGS CONCLUSION References Bibliography Further reading Books recommended for additional reading Index
520 _aHow can we study communication? What are the main theories and methods of approach? This title presents an introduction to the main authorities in the field of communication studies. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them
591 _a0
336 _aText
337 _aUnmediated
338 _aVolume
942 _2lcc
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_arizal
_b2015-04-07 23:18:17
_drizal
_e2015-04-07 23:18:17
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