000			03467nam a2200337Ia 4500
005			20260803094045.0
008			251212s2010 xx 000 0 und d
245	1		_aManaging electronic media : _bmaking, marketing, and moving digital content / _cJoan Van Tassel.
100			_aTassel, Joan Van
700			_aPoe-Howfield, Lisa
260			_aBurlington, MA : _bFocal Press/Elsevier, _c2010.
300			_axiv, 417 p.: _bill.
300			_c24 cm.
500			_aIncludes index
020			_a978-0-240-81020-1
650			_aMass media _xManagement
050			_a302.23 V26m
943			_b0 _c0 _d0 _e1 _f0 _g1 _h0 _i0 _j0
944			_b1 _c1 _d0
953			_pHED2484
546			_aEnglish
953			_cCollLib
505			_aCREATIVE INDUSTRIES AND CONTENT-PRODUCING ORGANIZATIONS; Media Industries; Media Organizations; MANAGEMENT AND LEADERSHIP IN MEDIA ORGANIZATIONS; Management and Leadership; Managing Human Resources; Financial Management; MANAGING CONTENT PRODUCTION, ACQUISITION, AND AGGREGATION; Programming, Audience Analysis, and Planning; Preproduction, Production, and Post-Production; Program Acquisition and Aggregation; MONETIZING CONTENT; Packaging, Repackaging and Marketing Content; Selling and Promoting Content; Distributing Content; The Changing Content Value Chain; Business Models; FACING THE FUTURE; Ethical Management in Competitive Industries; Legal and Regulatory Issues; The challenge of Changing Technology. The media industries : segments, structures, and similarities -- Media organizations -- Leadership and management -- Managing human resources -- Financial management -- Media consumers : measurement and metrics -- Managing the production process -- Strategies for marketing content -- Packaging, repackaging, and marketing content -- Managing sales : an insider`s view -- Distributing content -- The changing media value chain -- Media industry business models -- Legal and regulatory issues -- Ethical issues.
520			_aManaging Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity. Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of today`s market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment. Day in the Life sections highlight the daily activities of top media executives, providing insight into the excitement, the fun, and the challenges, of careers in today`s media industries. Case studies utilize exercises to promote further understanding of real-world situations. * Arm yourself with the tools to succeed in content-producing organizations--a growing industrial sector that brings in more revenue to the U.S. than any other industry * Understand contemporary media management as it is really practiced * Learn how managers plan, produce, and profit from high-value content.
591			_a1
336			_aText
337			_aUnmediated
338			_aVolume
942			_2lcc _cBK _arizal _b2015-04-07 23:18:18 _drizal _e2015-04-07 23:18:18
998			_a3329
999			_c3316 _d3316