000			03480nam a2200373Ia 4500
005			20260803094045.0
008			251212s2008 xx 000 0 und d
245	1		_aConferences and conventions : _ba global industry / _cTony Rogers.
100			_aRogers, Tony
260			_aOxford : _bElsevier, _c2008.
250			_a2nd
300			_axix, 400 p.:
300			_c25 cm.
500			_aIncludes index
020			_a978-0-7506-8544-3
650			_aConvention facilities
650			_aCongresses and conventions _xEconomic aspects
650			_aCongresses and conventions _xEconomic aspects
650			_aCongresses and conventions _xEconomic aspects
050			_a060.68 R63c
943			_b0 _c0 _d0 _e1 _f0 _g2 _h0 _i0 _j0
944			_b1 _c1 _d0
953			_pHED2507
546			_aEnglish
953			_cCollLib
505			_aPreface and Forewords -- CHAPTER 1 A GLOBAL INDUSTRY -- CHAPTER 2 THE STRUCTURE OF THE CONFERENCE -- CHAPTER 3 THE ECONOMICS OF CONFERENCES AND CONVENTIONS -- CHAPTER 4 CONFERENCE INDUSTRY MARKETING ACTIVITY -- CHAPTER 5 CONFERENCE MANAGEMENT -- AN ORGANIZER`S PERSPECTIVE -- CHAPTER 6 CONFERENCE MANAGEMENT -- A VENUE PERSPECTIVE -- CHAPTER 7 A PEOPLE INDUSTRY -- CHAPTER 8 LEADING INDUSTRY ORGANIZATIONS -- CHAPTER 9 TRENDS, ISSUES AND FUTURE Return on -- Case Study Reference -- Appendix A -- List of conference industry trade magazines.
520			_aProviding a comprehensive, in-depth analysis of the international conference industry, Conferences and Conventions: a global industry second edition examines the industry`s origins, structure, economics, career opportunities, and future development. It also explains its links with the wider tourism industry. Now in its second edition, it is packed with a wealth of new international case studies covering the city of Melbourne, Queen Elizabeth II conference centre, London, Abu Dhabi, MCI Group, the Scottish Exhibition and Conference Centre, Glasgow and team San Jose, California. It also has new sections on: * Market segmentation and web marketing * Conference and event budgeting * Technology and communications, from video conferencing to web casting and pod casting * Corporate social responsibility and sustainable and green events. Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Canada, Australasia, Dubai, Greece, Thailand, South Africa, USA, Austria and many other destinations. It also provides challenging and reflective questions at the end of each chapter so that readers can test their knowledge and think about the issues raised, accompanied by practical assignments. Tony Rogers is Executive Director of the British Association of Conference Destinations and Association of British Professional Conference Organisers, UK * Second edition, now in full colour, is packed with new case studies from Cyprus, India, Australia and Abu Dhabi (amongst others), as well as new material including web marketing, procurement and ROI and corporate social responsiblity * Endorsed by the British Associations of Conferences Destinations and Association of British Professional Conference Organizers * User-friendly, accessible approach actively helps the reader to absorb and understand information.
591			_a1
336			_aText
337			_aUnmediated
338			_aVolume
942			_2lcc _cBK _arizal _b2015-04-07 23:18:18 _drizal _e2015-04-07 23:18:18
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