000 00778nam a2200289Ia 4500
005 20260803094008.0
008 251212s2004 xx 000 0 und d
245 1 _aContemporary advertising /
_cWilliam F. Arens.
100 _aArens, William F.
260 _aBoston, MA :
_bMcGraw-Hill Irwin,
_c2004.
300 _axlii, 617,[75] p.:
_bill.
300 _c26 cm.
500 _aIncludes index
020 _a0-07-124875-7
050 _a659.1 Ar33c
943 _b0
_c0
_d0
_e2
_f0
_g5
_h0
_i0
_j0
944 _b2
_c2
_d0
953 _pHED0370; HED0371
546 _aEnglish
953 _cCollLib
591 _a2
336 _aText
337 _aUnmediated
338 _aVolume
942 _2lcc
_cBK
_arizal
_b2015-04-07 23:18:06
_drizal
_e2015-04-07 23:18:06
998 _a348
999 _c338
_d338