000 00816nam a2200301Ia 4500
005 20260803094058.0
008 251212s2010 xx 000 0 und d
245 1 _aMarketing management :
_ba strategic decision-making /
_cJohn W. Mullins.
100 _aMullins, John W.
700 _aWalker, Orville C., Jr.
260 _aNew York :
_bMcGraw-Hill,
_c2010.
300 _axix, 551 p.:
300 _c26 cm.
500 _aIncludes index
020 _a9780071267762
050 _a658.8 M91m
943 _b0
_c0
_d0
_e1
_f0
_g4
_h0
_i0
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944 _b1
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_d0
953 _pHED3700
546 _aEnglish
953 _cCollLib
591 _a2
336 _aText
337 _aUnmediated
338 _aVolume
942 _2lcc
_cBK
_arizal
_b2015-04-07 23:18:22
_drizal
_e2015-04-07 23:18:22
998 _a4332
999 _c4314
_d4314