000			01030nam a2200337Ia 4500
005			20260803094058.0
008			251212s2010 xx 000 0 und d
245	1		_aGlobal marketing and advertising : _bunderstanding cultural paradoxes / _cMarieke de Mooij.
100			_aDe Mooij, Marieke
260			_aThousand Oaks, CA : _bSAGE Pub., _c2010.
250			_a3rd
300			_axviii, 322 p.: _bill.
300			_c26 cm.
500			_aIncludes bibliographic references and index
020			_a9781412970419
650			_aTarget marketing _xCross-cultural studies
650			_aAdvertising _xCross-cultural studies
650			_aConsumer behavior _xCross cultural studies
050			_a658.802 D39g
943			_b0 _c0 _d0 _e2 _f-1 _g4 _h0 _i0 _j0
944			_b1 _c1 _d0
953			_pHED3771
546			_aEnglish
953			_cCollLib
591			_a0
336			_aText
337			_aUnmediated
338			_aVolume
942			_2lcc _cBK _arizal _b2015-04-07 23:18:22 _drizal _e2015-04-07 23:18:22
998			_a4349
999			_c4331 _d4331