| 000 | 00890nam a2200313Ia 4500 | ||
|---|---|---|---|
| 005 | 20260803094058.0 | ||
| 008 | 251212s2008 xx 000 0 und d | ||
| 245 | 1 |
_aPersonality not included : _bwhy companies lose their authenticity- and how great brands get it back / _cRohit Bhargava. |
|
| 100 | _aBhargava, Rohit | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c2008. |
||
| 300 | _axiv, 300 p.: | ||
| 300 | _c22 cm. | ||
| 500 | _aIncludes index | ||
| 020 | _a9780071545211 | ||
| 650 | _aBranding (Marketing) | ||
| 650 | _aAuthenticity | ||
| 050 | _a658.827 B46p | ||
| 943 |
_b0 _c0 _d0 _e1 _f0 _g0 _h0 _i0 _j0 |
||
| 944 |
_b1 _c1 _d0 |
||
| 953 | _pHED3788 | ||
| 546 | _aEnglish | ||
| 953 | _cCollLib | ||
| 591 | _a0 | ||
| 336 | _aText | ||
| 337 | _aUnmediated | ||
| 338 | _aVolume | ||
| 942 |
_2lcc _cBK _arizal _b2015-04-07 23:18:22 _drizal _e2015-04-07 23:18:22 |
||
| 998 | _a4363 | ||
| 999 |
_c4345 _d4345 |
||