| 000 | 00966nam a2200325Ia 4500 | ||
|---|---|---|---|
| 005 | 20260803094058.0 | ||
| 008 | 251212s2010 xx 000 0 und d | ||
| 245 | 1 |
_aReinventing interactive and direct marketing : _bleading experts show gow to maximize digital ROI with iDirect and iBranding imperatives / _cStan Rapp. |
|
| 100 | _aRapp, Stan | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c2010. |
||
| 300 |
_axiii, 238 p.: _bill. |
||
| 300 | _c24 cm. | ||
| 500 | _aIncludes index | ||
| 020 | _a9780071638029 | ||
| 650 | _aInteractive marketing | ||
| 650 | _aDirect marketing | ||
| 650 | _aBranding (Marketing) | ||
| 050 | _a658.872 R27r | ||
| 943 |
_b0 _c0 _d0 _e1 _f0 _g0 _h0 _i0 _j0 |
||
| 944 |
_b1 _c1 _d0 |
||
| 953 | _pHED3794 | ||
| 546 | _aEnglish | ||
| 953 | _cCollLib | ||
| 591 | _a0 | ||
| 336 | _aText | ||
| 337 | _aUnmediated | ||
| 338 | _aVolume | ||
| 942 |
_2lcc _cBK _arizal _b2015-04-07 23:18:22 _drizal _e2015-04-07 23:18:22 |
||
| 998 | _a4368 | ||
| 999 |
_c4350 _d4350 |
||