000			01895nam a2200373Ia 4500
005			20260803094058.0
008			251212s2009 xx 000 0 und d
245	1		_aEffective risk communication : _ba message-centerd approach / _cTimothy L. Sellnow.
100			_aSellnow, Timothy L.
700			_aUlmer, Robert R.; Seeger, Matthew W.; Littlefield, Robert S.
260			_aNew York : _bSpringer Science+Business Media, _c2009.
300			_axi, 185 p.: _bill
300			_c25 cm.
500			_aIncludes index
020			_a978-0-387-79726-7
650			_aFood _xSafety measures
650			_aHealth risk communication
650			_aCHEMISTRY
650			_aMedicine
050			_a363.192014 Ef36
943			_b0 _c0 _d0 _e1 _f0 _g0 _h0 _i0 _j0
944			_b1 _c1 _d0
953			_pHED3801
546			_aEnglish
953			_cCollLib
505			_aForeword.- Introducing a Message-Centered Approach to Risk Communication.- Best Practices for Risk Communication.- Multiple Audiences for Risk Messages.- The Case Study Approach.- Cryptosporidium: Unanticipated Risk Factors.- Hurricane Katrina: Risk Communication in Response to a Natural Disaster.- New Zealand Beef Industry: Risk Communication in Response to a Terrorist Hoax.- Odwalla: The Long Term Implications of Risk Communication.- Toward a Practice of Mindfulness.- Ethical Considerations in Risk Communications.- Future Directions for Risk Communication.- Index.
520			_aWritten for those charged with delivering risk messages to the public, this book constructs a communication-based approach to the subject. It establishes a message-centered focus and uses a best-practice approach as a grounded theory for process improvement.
591			_a0
336			_aText
337			_aUnmediated
338			_aVolume
942			_2lcc _cBK _arizal _b2015-04-07 23:18:22 _drizal _e2015-04-07 23:18:22
998			_a4375
999			_c4357 _d4357