000			01708nam a2200361Ia 4500
005			20260803094059.0
008			251212s2008 xx 000 0 und d
245	1		_aTourism marketing : _ban asia-pacific perspective / _cCathy Hsu.
100			_aHsu, Cathy
700			_aKillion, Les; Brown, Graham; Gross, Michael J.; Huang, Sam
260			_aMcDougall St., Milton : _bJohn Wiley and Sons, _c2008.
300			_axvi, 480 p.: _bill.
300			_c25 cm.
500			_aIncludes index
020			_a978-0-470-81490-X
650			_aTourism _xMarketing
651			_aAsia
651			_aPacific area
050			_a338.4791 T64
943			_b0 _c0 _d0 _e1 _f0 _g6 _h0 _i0 _j0
944			_b1 _c1 _d0
953			_pHED3859
546			_aEnglish
953			_cCollLib
505			_aChapter 1: Introduction to tourism marketing. Chapter 2: Strategic marketing framework. Chapter 3: Tourism markets. Chapter 4: Marketing research. Chapter 5: Tourism services marketing mix. Chapter 6: Product. Chapter 7: Pricing. Chapter 8: Marketing communications. Chapter 9: Promotion. Chapter 10: Customer relationship management. Chapter 11: Distribution. Chapter 12: Destination marketing.
520			_aTourism Marketing provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourism marketers and small businesses. The principal aim of Tourism Marketing is to demonstrate how marketing principles apply in the tourism industry in Australia, New Zealand and the Asia-Pacifi
591			_a4
336			_aText
337			_aUnmediated
338			_aVolume
942			_2lcc _cBK _arizal _b2015-04-07 23:18:23 _drizal _e2015-04-07 23:18:23
998			_a4432
999			_c4414 _d4414