000			01959nam a2200325Ia 4500
005			20260803094059.0
008			251212s2008 xx 000 0 und d
245	1		_aTravel and tourism : _ban industry primer / _cPaul S. Biederman.
100			_aBiederman, Paul S.
700			_aLai, Jun; Laitamaki, Jukka M.; Messerli, Hannah R. etc.
260			_aNew Jersey : _bPearson Education, _c2008.
300			_axxix, 608 p.: _bill.
300			_c26 cm.
500			_aIncludes index
020			_a978-0-13-170129-8
650			_aTourism
050			_a338.4791 T69
943			_b0 _c0 _d0 _e1 _f0 _g10 _h0 _i0 _j0
944			_b1 _c1 _d0
953			_pHED3874
546			_aEnglish
953			_cCollLib
505			_aTable of Contents PART ONE: THE INTRODUCTORY COURSE Section One: Getting Acquainted with Travel & Tourism 1. Dimensions of Travel and Tourism 2. An Economic Overview of Travel & Tourism 3. The Psychology of Travel 4. Sustainable Tourism Development Section Two: The Sectors 5. The Airline Industry 6. The Rail, Motorcoach and Rental Car Industries 7. The Cruiseline Industry 8. Amusement Parks and Other Major Attractions 9. The Gaming Industry 10. Lodging 11. The Food Service Industry 12. Conventions and Meetings PART TWO: ADVANCED MATERIAL Section Three: Defining, Promoting and Selling the Product 13. Travel Agents and Tour Operators 14. Distribution Channels 15. Destinations: A Psychographic and Sociological Perspective Section Four: Conservation and Intervention 16. Ecotourism: Tourism,s Green Adventure 17. Government, Politics and Tourism Section Five: Management Tools 18. Revenue Management: The Art & Science of Maximizing Revenue 19. Measuring the Economic Impact 20. Forecasting Section Six: What,s Next for the Industry? 21. The Future
591			_a4
336			_aText
337			_aUnmediated
338			_aVolume
942			_2lcc _cBK _arizal _b2015-04-07 23:18:23 _drizal _e2015-04-07 23:18:23
998			_a4444
999			_c4426 _d4426