000			01894nam a2200337Ia 4500
005			20260803094059.0
008			251212s2008 xx 000 0 und d
245	1		_aDestination marketing : _ban integrated marketing communication approach / _cSteven Pike.
100			_aPike, Steven
260			_aPike : _bAmsderdam, _c2008.
300			_axv, 406 p.: _bill.
300			_c25 cm.
500			_aIncludes references and index
020			_a978-0-7506-8649-5
650			_aPlace marketing
650			_aTourism _xMarketing
050			_a338.47910688 P63d
943			_b0 _c0 _d0 _e1 _f0 _g2 _h0 _i0 _j0
944			_b1 _c1 _d0
953			_pHED3933
546			_aEnglish
953			_cCollLib
505			_aPrologue; Destination marketing; Definitions; Destination marketing organisations; Organisation structure; DMO funding; The role of government; DMO roles; Marketing strategy development; Marketing research; Destination branding; Destination image; Market positioning; Target markets; Marcom; Distribution; PR; Meetings marketing; Disasters and crises; Performance metrics
520			_a"Travellers are spoilt by choice of available holiday destinations. In today`s fiercely competitive tourism markets, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets and the second is the divide between tourism `practitioners` and academics. Written by a former `practitioner`, Destination Marketing bridges industry and academia by synthesising a wealth of academic literature of practical value to DMOs."--BOOK JACKET
591			_a1
336			_aText
337			_aUnmediated
338			_aVolume
942			_2lcc _cBK _arizal _b2015-04-07 23:18:23 _drizal _e2015-04-07 23:18:23
998			_a4469
999			_c4451 _d4451