| 000 | 00938nam a2200325Ia 4500 | ||
|---|---|---|---|
| 005 | 20260803094102.0 | ||
| 008 | 251212s2011 xx 000 0 und d | ||
| 245 | 1 |
_aBrand relevance : _bmaking competitors irrelevant / _cDavid A. Aaker. |
|
| 100 | _aAaker, David A. | ||
| 260 |
_aSan Francisco, CA : _bJossey-Bass, _c2011. |
||
| 300 |
_axvi, 381 p.: _bill. |
||
| 300 | _c24 cm. | ||
| 500 | _aIncludes bibliographic references and index | ||
| 020 | _a978-0-470-61358-0 | ||
| 650 | _aBrand name products | ||
| 650 | _aBranding (Marketing) | ||
| 650 | _aTechnological innovations | ||
| 050 | _a658.827 Aa41b | ||
| 943 |
_b0 _c0 _d0 _e1 _f0 _g1 _h0 _i0 _j0 |
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| 944 |
_b1 _c1 _d0 |
||
| 953 | _pHED4149 | ||
| 546 | _aEnglish | ||
| 953 | _cCollLib | ||
| 591 | _a0 | ||
| 336 | _aText | ||
| 337 | _aUnmediated | ||
| 338 | _aVolume | ||
| 942 |
_2lcc _cBK _arizal _b2015-04-07 23:18:23 _drizal _e2015-04-07 23:18:23 |
||
| 998 | _a4648 | ||
| 999 |
_c4629 _d4629 |
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