| 000 | 00889nam a2200301Ia 4500 | ||
|---|---|---|---|
| 005 | 20260803094102.0 | ||
| 008 | 251212s2011 xx 000 0 und d | ||
| 245 | 1 |
_aContemporary advertising and integrated marketing communications / _cWilliam F. Arens. |
|
| 100 | _aArens, William F. | ||
| 700 | _aWeigold, Michael F.; Arens, Christian | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c2011. |
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| 300 |
_axl, 774 p.: _bcol. ill. |
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| 300 | _c27 cm. | ||
| 500 | _aIncludes bibliographic references and index | ||
| 020 | _a978-0-07-122060-6 | ||
| 050 | _a659.1 Ar33c | ||
| 943 |
_b0 _c0 _d0 _e1 _f0 _g4 _h0 _i0 _j0 |
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| 944 |
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| 953 | _pHED4173 | ||
| 546 | _aEnglish | ||
| 953 | _cCollLib | ||
| 591 | _a2 | ||
| 336 | _aText | ||
| 337 | _aUnmediated | ||
| 338 | _aVolume | ||
| 942 |
_2lcc _cBK _arizal _b2015-04-07 23:18:24 _drizal _e2015-04-07 23:18:24 |
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| 998 | _a4672 | ||
| 999 |
_c4653 _d4653 |
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