| 000 | 00996nam a2200349Ia 4500 | ||
|---|---|---|---|
| 005 | 20260803094133.0 | ||
| 008 | 251212s2012 xx 000 0 und d | ||
| 245 | 1 |
_aAdvertising and promotion : _ban intergrated marketing communications perspective / _cGeorge E. Belch. |
|
| 100 | _aBelch, George E. | ||
| 700 | _aBelch, Michael A. | ||
| 260 |
_aNew York : _bMcGraw Hill Irwin, _c2012. |
||
| 250 | _a9th | ||
| 300 |
_axxxv, 769 p.: _bill. |
||
| 300 | _c28 cm. | ||
| 500 | _aIncludes glossary & index | ||
| 020 | _a978-1-259-01040-8 | ||
| 650 | _aCommunication in marketing | ||
| 650 | _aSales promotion | ||
| 650 | _aAdvetising | ||
| 050 | _a659.1 B41a c2012 | ||
| 943 |
_b0 _c0 _d0 _e1 _f0 _g4 _h0 _i0 _j0 |
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| 944 |
_b1 _c1 _d0 |
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| 953 | _pHED4974 | ||
| 546 | _aEnglish | ||
| 953 | _cCollLib | ||
| 591 | _a1 | ||
| 336 | _aText | ||
| 337 | _aUnmediated | ||
| 338 | _aVolume | ||
| 942 |
_2lcc _cBK _arizal _b2015-04-07 23:18:33 _drizal _e2015-04-07 23:18:33 |
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| 998 | _a7050 | ||
| 999 |
_c7029 _d7029 |
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