| 000 | 01216nam a2200361Ia 4500 | ||
|---|---|---|---|
| 005 | 20260803094148.0 | ||
| 008 | 251212s2013 xx 000 0 und d | ||
| 245 | 1 |
_aBasics of branding : _ba practical guide for managers / _cJay Gronlund. |
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| 100 | _aGronlund, Jay,|eauthor | ||
| 260 |
_aNew York, NY : _bBusiness Expert Press, _c2013. |
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| 250 | _aFirst edition. | ||
| 300 | _ax, 194 pages : illustrations ; 23 cm.: | ||
| 490 | _aThe marketing strategy collection. | ||
| 500 | _aIncludes bibliographical references (pages 187-188) and index. | ||
| 020 | _a13: 978-1-60649-592-6 | ||
| 650 | _aBranding (Marketing) | ||
| 650 | _aBrand name products. | ||
| 650 | _aProduct management. | ||
| 650 |
_aBusiness & economics _xIndustrial management. |
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| 650 |
_aBusiness & economics _xManagement. |
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| 050 | _a658.827 G89b c2013 | ||
| 943 |
_b0 _c0 _d0 _e1 _f0 _g1 _h1 _i0 _j0 |
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| 944 |
_b1 _c1 _d0 |
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| 953 | _pHED5418 | ||
| 546 | _ain English | ||
| 953 | _cCollLib | ||
| 591 | _a0 | ||
| 336 | _atext txt|2rdacontent. | ||
| 337 | _aunmediated n|2rdamedia. | ||
| 338 | _avolume nc|2rdacarrier. | ||
| 942 |
_2lcc _cBK _ahpayson _b2015-05-21 11:53:17 _djpascua _e2015-10-26 10:50:24 |
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| 998 | _a8280 | ||
| 999 |
_c8254 _d8254 |
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