| 000 | 01090nam a2200361Ia 4500 | ||
|---|---|---|---|
| 005 | 20260803094200.0 | ||
| 008 | 251212s2015 xx 000 0 und d | ||
| 245 | 1 |
_aHumanizing big data : _bmarketing at the meeting of data, social science and consumer insight / _cColin Strong. |
|
| 100 | _aStrong, Colin | ||
| 260 |
_aLondon ; Philadelphia : _bKogan Page, _c2015. |
||
| 300 | _ax, 212 pages: | ||
| 300 | _c24 cm | ||
| 500 | _aIncludes bibliographic references and index | ||
| 020 | _a978-0-7494-7211-6 | ||
| 650 |
_aMarketing _xData processing |
||
| 650 | _aInternet advertising | ||
| 650 |
_aCustomer relations _xManagement |
||
| 650 | _aMarketing research | ||
| 650 | _aBig data | ||
| 944 | _aCIR | ||
| 050 | _a658.8340285 St88h 2015 | ||
| 943 |
_b0 _c0 _d0 _e1 _f0 _g0 _h0 _i0 _j0 |
||
| 944 |
_b1 _c1 _d0 |
||
| 953 | _pHED5814 | ||
| 546 | _ain English | ||
| 953 | _cCollege Library | ||
| 591 | _a0 | ||
| 336 | _atext | ||
| 337 | _aunmediated | ||
| 338 | _avolume | ||
| 942 |
_2lcc _cBK _ajpascua _b2017-04-06 14:33:34 _djpascua _e2017-04-06 14:33:34 |
||
| 998 | _a9391 | ||
| 999 |
_c9131 _d9131 |
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