| 000 | 01154nam a2200349Ia 4500 | ||
|---|---|---|---|
| 005 | 20260803094202.0 | ||
| 008 | 251212s2015 xx 000 0 und d2016, ©2016, ©2016, © | ||
| 245 | 1 |
_aCreating value with big data analytics : _bmaking smarter marketing decisions / _cPeter C. Verhoef, Edwin Kooge and Natasha Walk. |
|
| 100 | _aVerhoef, Peter C. | ||
| 700 | _aKooge, Edwin; Walk, Natasha | ||
| 260 |
_aAbingdon, Oxon ; New York, NY : _bNew York, NY : Routledge, Taylor & Francis Group, _c2016, ©2015. |
||
| 300 | _axxii, 316 pages: | ||
| 300 | _c25 cm | ||
| 500 | _aIncludes bibliographic references and index | ||
| 020 |
_a9781138837973 _qPaperback |
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| 650 | _aConsumer profiling | ||
| 650 | _aBig data | ||
| 650 |
_aMarketing _xData processing |
||
| 944 | _aCIR | ||
| 050 | _a658.83 V58c 2016 | ||
| 943 |
_b0 _c0 _d0 _e1 _f0 _g0 _h0 _i0 _j0 |
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| 944 |
_b1 _c1 _d0 |
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| 953 | _pHED5768 | ||
| 546 | _ain English | ||
| 953 | _cCollege Library | ||
| 591 | _a0 | ||
| 336 | _atext | ||
| 337 | _aunmediated | ||
| 338 | _avolume | ||
| 942 |
_2lcc _cBK _ajpascua _b2017-03-29 10:31:58 _djpascua _e2017-03-29 10:31:58 |
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| 998 | _a9346 | ||
| 999 |
_c9319 _d9319 |
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