000			03184nam a2200361Ia 4500
005			20260803094205.0
008			251212s2014 xx 000 0 und d
245	1		_aThe Power of habit : _bwhy we do what we do in life and business / _cCharles Duhigg.
100			_aDuhigg, Charles
260			_aNew York : _bRandom House, _c2014.
250			_aFirst edition
300			_axx, 371 pages: _billustrations
300			_c25 cm
500			_aIncludes index
020			_a978-0-8129-8160-5
650			_aHabit
650			_aHabit _xSocial aspects
650			_aChange (Psychology)
944			_aCIR
050			_a158.1 D88p 2014
943			_b0 _c0 _d0 _e1 _f0 _g6 _h0 _i0 _j0
944			_b1 _c1 _d0
953			_pHED5870
546			_ain English
953			_cCollege Library
520			_aA young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern -- and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year. An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees -- how they approach worker safety -- and soon the firm, Alcoa, becomes the top performer in the Dow Jones. What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits. In The Power of Habit, business reporter Charles Duhigg takes us to the edge of scientific discoveries that explain why habits exist and how they can be changed. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren Saddleback Church, NFL locker rooms, and the nation largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death. At its core, The Power of Habit contains one argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
591			_a0
336			_atext
337			_aunmediated
338			_avolume
942			_2lcc _cBK _ajpascua _b2017-07-19 14:55:28 _djpascua _e2017-07-19 14:55:28
998			_a9538
999			_c9504 _d9504