Consumer behaviour : applications in marketing / Robert East, Jaywant Singh, Malcolm Wright & Marc Vanhuele.

Contributor(s): Material type: TextTextPublication details: Los Angeles, CA : SAGE Publications, 2017.Edition: 3rd editionDescription: xii, 350 pages: illustrations; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 978-1-47391-950-1
Subject(s): LOC classification:
  • 658.8342 C76 2017
Summary: Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.
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Holdings
Item type Current library Call number Status Barcode
Books Books FEU - Cavite Higher Education HED Library CIR 658.8342 C76 2017 (Browse shelf(Opens below)) Available HED6004

Includes bibliographic references and index

in English

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.

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