Ulam bites / Andrea Virginia Mercado, Abegial Retardo, Angelynn Salazar.
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TextSeries: ThesisPublication details: English : College Library,Edition: Convenience foods; Convenience foods -- Marketing -- Research; Convenience foods -- Marketing; Convenience foodsDescription: Convenience foods are driven heavily by the trend towards more convenient food preparation and consumption, which is a result of busy lifestlyes and an aging population (http://www.cargillfoods.com, 2016). This need of the consumers on alloting a little of their time to eat, gave researchers the idea to provide consumers an innovative and convenient way to eat Filipios traditional foods without sacrificing its taste and price. Ulam Bites is basically a combination of Filipino dishes like Adobo and rice. The ulam or viand will be placed inside cooked rice, coated with egg and bread crumbs and then shaped into rectangular bite-sized portions which is 5 inches in length, 3 inches in width and 1 inch thick. This represents the culture of the Filipinos by using different Filipino viand (ulam). Its target location is at Silang, Bayan while its target market are residents of Silang, Bayan who prefer to eat on the go. This includes consumers with ages from 10 to 60 years old regardless of their gender and occupation. There are several competirors identified but Ulam bites assures that it has its competitive advantage, like it can be a substitute for a full meal. Also, different promotional strategies will be applied to market the product especially on its first year of operation. The business will also give priority to customer service to gurantee maximum customer satisfaction. Ulam Bites promise not only to sell taste but also convenience. This will help the Philippines to promote the Filipino culture by highlighting the ulam (viand) used.: 1; 1 pages; ISBN: - text
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