Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack.

By: Contributor(s): Material type: TextTextPublication details: Harlow, Essex : Pearson Education Ltd, ©2018.Edition: Eighth, global editionDescription: 508 pages: color illustrations; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 978-1-292-22269-1
Subject(s): LOC classification:
  • 659.1 C62i 2018
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Holdings
Item type Current library Call number Status Barcode
Books Books FEU - Cavite Higher Education HED Library CIR 659.1 C62i 2018 (Browse shelf(Opens below)) Available HED6191

Includes index

in English

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