Introduction to mass communication : media literacy and culture / Stanley J. Baran.

By: Material type: TextTextPublication details: New York, NY : McGraw Hill, 2023.Edition: Twelfth editionDescription: 1 volume (various pagings): illustrations; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781265226565
Subject(s): LOC classification:
  • 302.23 B2313 2023
Contents:
Laying the Groundwork -- Media,Media Industries, and Media Audiences -- Strategic Communication Industries -- Mass-Mediated Culture in the Information Age
Summary: "Introduction to Mass Communication, 13e, focuses on literacy and culture, equipping students with essential skills in today`s ever-changing media landscape. Along with the core content, students are supported by a suite of personalized study tools, customizable assessments, new scenario-driven activities, and writing tools in McGraw Hill. Instructor`s Guide to Connect for Introduction to Mass Communication: Media Literacy and Culture McGraw Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"
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Holdings
Item type Current library Call number Status Barcode
Books Books FEU - Cavite Higher Education HED Library CIR 302.23 B2313 2023 (Browse shelf(Opens below)) Available HED6697

Includes bibliographic references and index

in English

Laying the Groundwork -- Media,Media Industries, and Media Audiences -- Strategic Communication Industries -- Mass-Mediated Culture in the Information Age

"Introduction to Mass Communication, 13e, focuses on literacy and culture, equipping students with essential skills in today`s ever-changing media landscape. Along with the core content, students are supported by a suite of personalized study tools, customizable assessments, new scenario-driven activities, and writing tools in McGraw Hill. Instructor`s Guide to Connect for Introduction to Mass Communication: Media Literacy and Culture McGraw Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"

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