Digital marketing : strategic planning & integration / Annmarie Hanlon.

By: Material type: TextTextPublication details: Los Angeles : SAGE, ©2022.Edition: Second editionDescription: xvii, 454 pages: Illustrations; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781529742800
Subject(s): LOC classification:
  • 658.87202854678 H19d 2022
Contents:
Part 1. Digital marketing essentials The digital marketing environment The digital consumer Part 2. Digital marketing tools and channels Email, websites, SEO and paid search Content marketing Social media marketing Online communities Mobile marketing Augmented, virtual and mixed reality Part 3. Digital marketing strategy and planning Digital marketing audit Digital marketing strategy and objectives Building the digital marketing plan Part 4. Digital marketing management Managing resources and reporting Digital marketing metrics and analytics Integrating and transforming digital marketing
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books FEU - Cavite Higher Education HED Library CIR CIR 658.87202854678 H24d 2022 (Browse shelf(Opens below)) Checked out 12/19/2025 00:00 HED6522

Includes index

in English

Part 1. Digital marketing essentials The digital marketing environment The digital consumer Part 2. Digital marketing tools and channels Email, websites, SEO and paid search Content marketing Social media marketing Online communities Mobile marketing Augmented, virtual and mixed reality Part 3. Digital marketing strategy and planning Digital marketing audit Digital marketing strategy and objectives Building the digital marketing plan Part 4. Digital marketing management Managing resources and reporting Digital marketing metrics and analytics Integrating and transforming digital marketing

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