Macro perspective of tourism and hospitality / authored and edited by 3G ELearning.

Material type: TextTextPublication details: New York, NY : 3G E-Learning, ©2022.Description: xii, 448 pages: color illustrations; 25 cm; Content type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 978-1-98465-952-1
Subject(s): LOC classification:
  • 338.6 M58 2022
Contents:
Chapter 1 Globalization Agenda in Tourism Chapter 2 The Influences of Marketing on Travel, Tourism and Hospitality Chapter 3 Marketing Communications Chapter 4 Global Branding Chapter 5 Destination Image and Ecotourism Chapter 6 Competetive Analysis of Resorts: A Strategic Perspective Chapter 7 Human Resource Management Chapter 8 Sustainable Tourism Chapter 9 Food and Wine Tourism Chapter 10 The Future of Tourism and Hospitality
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Holdings
Item type Current library Call number Status Barcode
Books Books FEU - Cavite Higher Education HED Library CIR 338.6 M87m 2022 (Browse shelf(Opens below)) Available HED6514

Includes bibliographic references and index

in English

Chapter 1 Globalization Agenda in Tourism Chapter 2 The Influences of Marketing on Travel, Tourism and Hospitality Chapter 3 Marketing Communications Chapter 4 Global Branding Chapter 5 Destination Image and Ecotourism Chapter 6 Competetive Analysis of Resorts: A Strategic Perspective Chapter 7 Human Resource Management Chapter 8 Sustainable Tourism Chapter 9 Food and Wine Tourism Chapter 10 The Future of Tourism and Hospitality

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