Tourism and hospitality marketing / Maria Criselda G. Gatchalian-Badilla.

By: Material type: TextTextPublication details: Manila, Philippines : REX Book Store, 2021.Edition: Revised editionDescription: xii, 225 pages; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9786210427509
Subject(s): LOC classification:
  • 338.4791 G22 2021
Contents:
Introduction to Tourism and Hospitality Marketing -- The Tourist Market and Segmentation -- Tourism and Consumer Behavior -- The Marketing Plan -- The Tourism and Hospitality Product -- Pricing in Tourism and Hospitality -- Promotional Tools: Advertising, Direct Marketing, Personal Selling, Public Relations and Sales Promotions -- Digital Marketing -- Distribution Channels in the Tourism and Hospitality Industry -- Destination Branding and Marketing -- Relationship Marketing -- Tourism and Hospitality Marketing and Its Future
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Holdings
Item type Current library Call number Status Barcode
Books Books FEU - Cavite Higher Education HED Library FIL 338.4891 G22 2021 (Browse shelf(Opens below)) Available HED6733

Includes bibliographic references and index

in English

Introduction to Tourism and Hospitality Marketing -- The Tourist Market and Segmentation -- Tourism and Consumer Behavior -- The Marketing Plan -- The Tourism and Hospitality Product -- Pricing in Tourism and Hospitality -- Promotional Tools: Advertising, Direct Marketing, Personal Selling, Public Relations and Sales Promotions -- Digital Marketing -- Distribution Channels in the Tourism and Hospitality Industry -- Destination Branding and Marketing -- Relationship Marketing -- Tourism and Hospitality Marketing and Its Future

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