The clia guide to the cruise industry / Marc Mancini.

By: Material type: TextTextPublication details: Clifton Park, NY : Delmar Cengage Learning, 2011.Description: xi, 242 p.: col ill; 27 cmContent type:
  • Text
Media type:
  • Unmediated
Carrier type:
  • Volume
ISBN:
  • 978-1-111-13089-3
Subject(s): LOC classification:
  • 338.4791045 M31c
Contents:
Who cruises and why -- The anatomy of a cruise ship -- The cruise experience -- Who`s who in cruising -- The pre-, post-, and off-ship cruise experience -- The geography of cruising -- Profiling the lines -- Selling cruises -- Cruise marketing, groups, and incentives.
Summary: This textbook is designed to support CLIA`s certification program.
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Holdings
Item type Current library Call number Status Barcode
Books Books FEU - Cavite Higher Education HED Library 338.4791045 M31c (Browse shelf(Opens below)) Available HED2354

Includes index and gossary

English

Who cruises and why -- The anatomy of a cruise ship -- The cruise experience -- Who`s who in cruising -- The pre-, post-, and off-ship cruise experience -- The geography of cruising -- Profiling the lines -- Selling cruises -- Cruise marketing, groups, and incentives.

This textbook is designed to support CLIA`s certification program.

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