Contemporary advertising and integrated marketing communications / William F. Arens.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill, 2011.Description: xl, 774 p.: col. ill; 27 cmContent type:
  • Text
Media type:
  • Unmediated
Carrier type:
  • Volume
ISBN:
  • 978-0-07-122060-6
LOC classification:
  • 659.1 Ar33c
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Holdings
Item type Current library Call number Status Barcode
Books Books FEU - Cavite Higher Education HED Library 659.1 Ar33c (Browse shelf(Opens below)) Available HED4173

Includes bibliographic references and index

English

2

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