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Principles of marketing /

Kotler, Philip

Principles of marketing / Philip Kotler and Gary Armstrong. - 16th edition; Philippine edition - Singapore : Pearson Education South Asia Pte. Ltd., 2016. - 731 pages: illustration 27 cm.

Includes appendices, glossary, and index.

in English

ISBN: 9789814718578

Subjects--Topical Terms:
Marketing
Marketing--Management

LC Class. No.: 658.8 K84p c2016

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