Marketing: for dummies /
Mcmurtry, Jeanette Maw,
Marketing: for dummies / Jeanette Maw Mcmurtry. - 6th Edition - Canada : John Wiley & Sons, Inc., c 2023. - xiii, 382 pp.: (some ill.) 23 cm.
Includes index
Introduction Part 1: Marketing in a Thriving Consumer Culture Part 2: Building a Strategy for LTV and ROI Part 3: Executing Across Channels Part 4: Powerful Ways to Build Sales through Email, Websites, and SEO Part 5: Setting Your Brand Up for Sustainable Sales Part 6: The Part of Tens
in English
9781119894872
Marketing
Marketing--Sales & selling
E-commerce
658.8 M47m 2023
Marketing: for dummies / Jeanette Maw Mcmurtry. - 6th Edition - Canada : John Wiley & Sons, Inc., c 2023. - xiii, 382 pp.: (some ill.) 23 cm.
Includes index
Introduction Part 1: Marketing in a Thriving Consumer Culture Part 2: Building a Strategy for LTV and ROI Part 3: Executing Across Channels Part 4: Powerful Ways to Build Sales through Email, Websites, and SEO Part 5: Setting Your Brand Up for Sustainable Sales Part 6: The Part of Tens
in English
9781119894872
Marketing
Marketing--Sales & selling
E-commerce
658.8 M47m 2023