Marketing: (Record no. 12655)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01162nam a2200325Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260803094246.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251212s2023 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119894872 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | FEU CAVITE LIBRARY |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 M47m 2023 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mcmurtry, Jeanette Maw, |
| Relator term | author |
| 245 1# - TITLE STATEMENT | |
| Title | Marketing: |
| Remainder of title | for dummies / |
| Statement of responsibility, etc. | Jeanette Maw Mcmurtry. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Canada : |
| Name of publisher, distributor, etc. | John Wiley & Sons, Inc., |
| Date of publication, distribution, etc. | c 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 382 pp.: |
| Other physical details | (some ill.) |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | 23 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction Part 1: Marketing in a Thriving Consumer Culture Part 2: Building a Strategy for LTV and ROI Part 3: Executing Across Channels Part 4: Powerful Ways to Build Sales through Email, Websites, and SEO Part 5: Setting Your Brand Up for Sustainable Sales Part 6: The Part of Tens |
| 546 ## - LANGUAGE NOTE | |
| Language note | in English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Sales & selling |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | E-commerce |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Institution code [OBSOLETE] | fjjumarang |
| Edition | 2024-07-08 10:52:29 |
| 943 ## - EQUIVALENCE OR CROSS-REFERENCE--COLLECTIVE TITLE [OBSOLETE] [CAN/MARC only] | |
| Date of treaty signing | 0 |
| Date of a work | 0 |
| Miscellaneous information | 0 |
| Medium | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| MyRDA biblio | 12769 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | FEU - Cavite Basic Education | FEU - Cavite Basic Education | BED Library | 12/21/2025 | CIR 658.8 M47m 2023 | SH0569 | 06/18/2026 | 12/21/2025 | Books |