Strategic management for tourism, hospitality and events /
Evans, Nigel G. 1955-|eauthor
Strategic management for tourism, hospitality and events / Nigel G. Evans. - Fourth edition - London ; New York : Routledge, Taylor & Francis Group, 2024. - xliv, 752 pages: color illustrations 25 cm
Includes bibliographical references and indexes
Strategy and the tourism, hospitality, and events contexts -- Analyzing the Internal Environment -- Analyzing the External Environment and SWOT -- Strategic Options -- Strategy in Action -- Case Analysis for Tourism, Hospitality and Events
"Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students` learning and understanding and it is an essential resource for Tourism, Hospitality and Events students"--|cProvided by publisher.
in English
9781032331836
Tourism--Management.
Hospitality industry--Management.
Strategic planning.
910.684 Ev151 2024
Strategic management for tourism, hospitality and events / Nigel G. Evans. - Fourth edition - London ; New York : Routledge, Taylor & Francis Group, 2024. - xliv, 752 pages: color illustrations 25 cm
Includes bibliographical references and indexes
Strategy and the tourism, hospitality, and events contexts -- Analyzing the Internal Environment -- Analyzing the External Environment and SWOT -- Strategic Options -- Strategy in Action -- Case Analysis for Tourism, Hospitality and Events
"Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students` learning and understanding and it is an essential resource for Tourism, Hospitality and Events students"--|cProvided by publisher.
in English
9781032331836
Tourism--Management.
Hospitality industry--Management.
Strategic planning.
910.684 Ev151 2024