Strategic management for tourism, hospitality and events / Nigel G. Evans.

By: Material type: TextTextPublication details: London ; New York : Routledge, Taylor & Francis Group, 2024.Edition: Fourth editionDescription: xliv, 752 pages: color illustrations; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781032331836
Subject(s): LOC classification:
  • 910.684 Ev151 2024
Contents:
Strategy and the tourism, hospitality, and events contexts -- Analyzing the Internal Environment -- Analyzing the External Environment and SWOT -- Strategic Options -- Strategy in Action -- Case Analysis for Tourism, Hospitality and Events
Summary: "Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students` learning and understanding and it is an essential resource for Tourism, Hospitality and Events students"--|cProvided by publisher.
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Holdings
Item type Current library Call number Status Barcode
Books Books FEU - Cavite Higher Education HED Library CIR 910.684 Ev151 2024 (Browse shelf(Opens below)) Available HED6823

Includes bibliographical references and indexes

in English

Strategy and the tourism, hospitality, and events contexts -- Analyzing the Internal Environment -- Analyzing the External Environment and SWOT -- Strategic Options -- Strategy in Action -- Case Analysis for Tourism, Hospitality and Events

"Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students` learning and understanding and it is an essential resource for Tourism, Hospitality and Events students"--|cProvided by publisher.

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