Marketing for tourism, hospitality & events : a global & digital approach /
Hudson, Simon
Marketing for tourism, hospitality & events : a global & digital approach / Simon Hudson, Louise Hudson. - Second edition - Thousand Oaks : Sage, 2024. - xiv, 401 pages: illustrations 24 cm
Includes bibliographic references and index
Today`s Marketing Environment -- Understanding Today`s Consumer -- Digital Marketing -- The Marketing Plan -- The Tourism and Hospitality Product -- Pricing -- Distribution -- The Role of Advertising and Sale Promotions -- Public Relations and Personal Selling -- Customer Service -- Marketing Research -- Tourism marketing Ethics
"This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries"--|cProvided by publisher.
in English
9781529628081
Target marketing.
Tourism.
Tourism--Marketing.
Tourism--Management.
658.8 H86m 2024
Marketing for tourism, hospitality & events : a global & digital approach / Simon Hudson, Louise Hudson. - Second edition - Thousand Oaks : Sage, 2024. - xiv, 401 pages: illustrations 24 cm
Includes bibliographic references and index
Today`s Marketing Environment -- Understanding Today`s Consumer -- Digital Marketing -- The Marketing Plan -- The Tourism and Hospitality Product -- Pricing -- Distribution -- The Role of Advertising and Sale Promotions -- Public Relations and Personal Selling -- Customer Service -- Marketing Research -- Tourism marketing Ethics
"This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries"--|cProvided by publisher.
in English
9781529628081
Target marketing.
Tourism.
Tourism--Marketing.
Tourism--Management.
658.8 H86m 2024