Marketing for tourism, hospitality & events : (Record no. 13059)

MARC details
000 -LEADER
fixed length control field 01795nam a2200409Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260803094251.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251212s2024 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781529628081
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.8 H86m 2024
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hudson, Simon
245 1# - TITLE STATEMENT
Title Marketing for tourism, hospitality & events :
Remainder of title a global & digital approach /
Statement of responsibility, etc. Simon Hudson, Louise Hudson.
240 1# - UNIFORM TITLE
Uniform title Marketing for tourism, hospitality, and events
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Thousand Oaks :
Name of publisher, distributor, etc. Sage,
Date of publication, distribution, etc. 2024.
250 ## - EDITION STATEMENT
Edition statement Second edition
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 401 pages:
Other physical details illustrations
300 ## - PHYSICAL DESCRIPTION
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
337 ## - MEDIA TYPE
Media type term unmediated
338 ## - CARRIER TYPE
Carrier type term volume
500 ## - GENERAL NOTE
General note Includes bibliographic references and index
546 ## - LANGUAGE NOTE
Language note in English
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Today`s Marketing Environment -- Understanding Today`s Consumer -- Digital Marketing -- The Marketing Plan -- The Tourism and Hospitality Product -- Pricing -- Distribution -- The Role of Advertising and Sale Promotions -- Public Relations and Personal Selling -- Customer Service -- Marketing Research -- Tourism marketing Ethics
520 ## - SUMMARY, ETC.
Summary, etc. "This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries"--|cProvided by publisher.
591 ## -
-- 0
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Target marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism
General subdivision Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism
General subdivision Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hudson, Louise
944 ## -
-- CIR
943 ## - EQUIVALENCE OR CROSS-REFERENCE--COLLECTIVE TITLE [OBSOLETE] [CAN/MARC only]
-- 0
-- 0
Date of treaty signing 0
-- 1
Date of a work 0
Miscellaneous information 0
Medium 1
-- 0
-- 0
944 ## -
-- 1
-- 1
-- 0
953 ## -
-- HED6824
953 ## -
-- College Library
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Institution code [OBSOLETE] dsolimen
-- 2025-01-07 11:46:21
-- dsolimen
Edition 2025-01-07 11:48:23
998 ## - LOCAL CONTROL INFORMATION (RLIN)
MyRDA biblio 13187
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     FEU - Cavite Higher Education FEU - Cavite Higher Education HED Library 12/21/2025   CIR 338.4791 HED6824 06/02/2026 12/21/2025 Books