Core concepts in hospitality and tourism : hospitality services marketing /
Yue, Jinxi
Core concepts in hospitality and tourism : hospitality services marketing / Jinxi Yue, 3G E-Learning. - Second edition - New York, NY : 3G E-Learning LLC, 2024. - [x], 307 pages: illustrations 25 cm
Includes bibliographic references and index
Marketing for hospitality and toursim -- The marketing environment -- Consumer markets and consumer buying behavior -- Market segmentation -- Promote tourism products and services -- Electronic marketing -- Planning of hospitality management
in English
9781984689153
Hospitality industry--Marketing.
Tourism--Marketing
647.94068 Y907 2024
Core concepts in hospitality and tourism : hospitality services marketing / Jinxi Yue, 3G E-Learning. - Second edition - New York, NY : 3G E-Learning LLC, 2024. - [x], 307 pages: illustrations 25 cm
Includes bibliographic references and index
Marketing for hospitality and toursim -- The marketing environment -- Consumer markets and consumer buying behavior -- Market segmentation -- Promote tourism products and services -- Electronic marketing -- Planning of hospitality management
in English
9781984689153
Hospitality industry--Marketing.
Tourism--Marketing
647.94068 Y907 2024