Core concepts in hospitality and tourism : hospitality services marketing / Jinxi Yue, 3G E-Learning.

By: Contributor(s): Material type: TextTextPublication details: New York, NY : 3G E-Learning LLC, 2024.Edition: Second editionDescription: [x], 307 pages: illustrations; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781984689153
Subject(s): LOC classification:
  • 647.94068 Y907 2024
Contents:
Marketing for hospitality and toursim -- The marketing environment -- Consumer markets and consumer buying behavior -- Market segmentation -- Promote tourism products and services -- Electronic marketing -- Planning of hospitality management
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Holdings
Item type Current library Call number Status Barcode
Books Books FEU - Cavite Higher Education HED Library CIR 647.94068 (Browse shelf(Opens below)) Available HED6907

Includes bibliographic references and index

in English

Marketing for hospitality and toursim -- The marketing environment -- Consumer markets and consumer buying behavior -- Market segmentation -- Promote tourism products and services -- Electronic marketing -- Planning of hospitality management

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