Global marketing and advertising : understanding cultural paradoxes /

De Mooij, Marieke

Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. - 3rd - Thousand Oaks, CA : SAGE Pub., 2010. - xviii, 322 p.: ill. 26 cm.

Includes bibliographic references and index


English

9781412970419


Target marketing--Cross-cultural studies
Advertising--Cross-cultural studies
Consumer behavior--Cross cultural studies

658.802 D39g