Global marketing and advertising : (Record no. 4331)

MARC details
000 -LEADER
fixed length control field 01030nam a2200337Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260803094058.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251212s2010 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412970419
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.802 D39g
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name De Mooij, Marieke
245 1# - TITLE STATEMENT
Title Global marketing and advertising :
Remainder of title understanding cultural paradoxes /
Statement of responsibility, etc. Marieke de Mooij.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Thousand Oaks, CA :
Name of publisher, distributor, etc. SAGE Pub.,
Date of publication, distribution, etc. 2010.
250 ## - EDITION STATEMENT
Edition statement 3rd
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 322 p.:
Other physical details ill.
300 ## - PHYSICAL DESCRIPTION
Dimensions 26 cm.
336 ## - CONTENT TYPE
Content type term Text
337 ## - MEDIA TYPE
Media type term Unmediated
338 ## - CARRIER TYPE
Carrier type term Volume
500 ## - GENERAL NOTE
General note Includes bibliographic references and index
546 ## - LANGUAGE NOTE
Language note English
591 ## -
-- 0
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Target marketing
General subdivision Cross-cultural studies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Cross-cultural studies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
General subdivision Cross cultural studies
943 ## - EQUIVALENCE OR CROSS-REFERENCE--COLLECTIVE TITLE [OBSOLETE] [CAN/MARC only]
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-- 0
Date of treaty signing 0
-- 2
Date of a work -1
Miscellaneous information 4
Medium 0
-- 0
-- 0
944 ## -
-- 1
-- 1
-- 0
953 ## -
-- HED3771
953 ## -
-- CollLib
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Institution code [OBSOLETE] rizal
-- 2015-04-07 23:18:22
-- rizal
Edition 2015-04-07 23:18:22
998 ## - LOCAL CONTROL INFORMATION (RLIN)
MyRDA biblio 4349
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     FEU - Cavite Higher Education FEU - Cavite Higher Education HED Library 12/21/2025 658.802 D39g HED3771 06/02/2026 12/21/2025 Books