Strategic customer service : managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits /

Goodman, John A.

Strategic customer service : managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits / John A. Goodman. - New York : AMACOM, 2009. - xiv, 256 p.: 24 cm.

Includes index


English

9780814413333


Customer service
Costumer relations--Management

658.812 G59s