Tourism marketing : an asia-pacific perspective /
Hsu, Cathy
Tourism marketing : an asia-pacific perspective / Cathy Hsu. - McDougall St., Milton : John Wiley and Sons, 2008. - xvi, 480 p.: ill. 25 cm.
Includes index
Chapter 1: Introduction to tourism marketing. Chapter 2: Strategic marketing framework. Chapter 3: Tourism markets. Chapter 4: Marketing research. Chapter 5: Tourism services marketing mix. Chapter 6: Product. Chapter 7: Pricing. Chapter 8: Marketing communications. Chapter 9: Promotion. Chapter 10: Customer relationship management. Chapter 11: Distribution. Chapter 12: Destination marketing.
Tourism Marketing provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourism marketers and small businesses. The principal aim of Tourism Marketing is to demonstrate how marketing principles apply in the tourism industry in Australia, New Zealand and the Asia-Pacifi
English
978-0-470-81490-X
Tourism--Marketing
Asia
Pacific area
338.4791 T64
Tourism marketing : an asia-pacific perspective / Cathy Hsu. - McDougall St., Milton : John Wiley and Sons, 2008. - xvi, 480 p.: ill. 25 cm.
Includes index
Chapter 1: Introduction to tourism marketing. Chapter 2: Strategic marketing framework. Chapter 3: Tourism markets. Chapter 4: Marketing research. Chapter 5: Tourism services marketing mix. Chapter 6: Product. Chapter 7: Pricing. Chapter 8: Marketing communications. Chapter 9: Promotion. Chapter 10: Customer relationship management. Chapter 11: Distribution. Chapter 12: Destination marketing.
Tourism Marketing provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourism marketers and small businesses. The principal aim of Tourism Marketing is to demonstrate how marketing principles apply in the tourism industry in Australia, New Zealand and the Asia-Pacifi
English
978-0-470-81490-X
Tourism--Marketing
Asia
Pacific area
338.4791 T64