Tourism marketing : (Record no. 4414)

MARC details
000 -LEADER
fixed length control field 01708nam a2200361Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260803094059.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251212s2008 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-470-81490-X
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 338.4791 T64
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hsu, Cathy
245 1# - TITLE STATEMENT
Title Tourism marketing :
Remainder of title an asia-pacific perspective /
Statement of responsibility, etc. Cathy Hsu.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. McDougall St., Milton :
Name of publisher, distributor, etc. John Wiley and Sons,
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 480 p.:
Other physical details ill.
300 ## - PHYSICAL DESCRIPTION
Dimensions 25 cm.
336 ## - CONTENT TYPE
Content type term Text
337 ## - MEDIA TYPE
Media type term Unmediated
338 ## - CARRIER TYPE
Carrier type term Volume
500 ## - GENERAL NOTE
General note Includes index
546 ## - LANGUAGE NOTE
Language note English
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 1: Introduction to tourism marketing. Chapter 2: Strategic marketing framework. Chapter 3: Tourism markets. Chapter 4: Marketing research. Chapter 5: Tourism services marketing mix. Chapter 6: Product. Chapter 7: Pricing. Chapter 8: Marketing communications. Chapter 9: Promotion. Chapter 10: Customer relationship management. Chapter 11: Distribution. Chapter 12: Destination marketing.
520 ## - SUMMARY, ETC.
Summary, etc. Tourism Marketing provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourism marketers and small businesses. The principal aim of Tourism Marketing is to demonstrate how marketing principles apply in the tourism industry in Australia, New Zealand and the Asia-Pacifi
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650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism
General subdivision Marketing
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name Asia
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name Pacific area
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Killion, Les; Brown, Graham; Gross, Michael J.; Huang, Sam
943 ## - EQUIVALENCE OR CROSS-REFERENCE--COLLECTIVE TITLE [OBSOLETE] [CAN/MARC only]
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Date of treaty signing 0
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Date of a work 0
Miscellaneous information 6
Medium 0
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944 ## -
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953 ## -
-- HED3859
953 ## -
-- CollLib
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Institution code [OBSOLETE] rizal
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Edition 2015-04-07 23:18:23
998 ## - LOCAL CONTROL INFORMATION (RLIN)
MyRDA biblio 4432
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     FEU - Cavite Higher Education FEU - Cavite Higher Education HED Library 12/21/2025 338.4791 T64 HED3859 06/02/2026 12/21/2025 Books