Basics of branding : a practical guide for managers /
Gronlund, Jay,|eauthor
Basics of branding : a practical guide for managers / Jay Gronlund. - First edition. - New York, NY : Business Expert Press, 2013. - x, 194 pages : illustrations ; 23 cm.: - The marketing strategy collection. .
Includes bibliographical references (pages 187-188) and index.
in English
13: 978-1-60649-592-6
Branding (Marketing)
Brand name products.
Product management.
Business & economics--Industrial management.
Business & economics--Management.
658.827 G89b c2013
Basics of branding : a practical guide for managers / Jay Gronlund. - First edition. - New York, NY : Business Expert Press, 2013. - x, 194 pages : illustrations ; 23 cm.: - The marketing strategy collection. .
Includes bibliographical references (pages 187-188) and index.
in English
13: 978-1-60649-592-6
Branding (Marketing)
Brand name products.
Product management.
Business & economics--Industrial management.
Business & economics--Management.
658.827 G89b c2013