Basics of branding : (Record no. 8254)

MARC details
000 -LEADER
fixed length control field 01216nam a2200361Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260803094148.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251212s2013 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 13: 978-1-60649-592-6
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.827 G89b c2013
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gronlund, Jay,|eauthor
245 1# - TITLE STATEMENT
Title Basics of branding :
Remainder of title a practical guide for managers /
Statement of responsibility, etc. Jay Gronlund.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, NY :
Name of publisher, distributor, etc. Business Expert Press,
Date of publication, distribution, etc. 2013.
250 ## - EDITION STATEMENT
Edition statement First edition.
300 ## - PHYSICAL DESCRIPTION
Extent x, 194 pages : illustrations ; 23 cm.:
336 ## - CONTENT TYPE
Content type term text txt|2rdacontent.
337 ## - MEDIA TYPE
Media type term unmediated n|2rdamedia.
338 ## - CARRIER TYPE
Carrier type term volume nc|2rdacarrier.
490 ## - SERIES STATEMENT
Series statement The marketing strategy collection.
500 ## - GENERAL NOTE
General note Includes bibliographical references (pages 187-188) and index.
546 ## - LANGUAGE NOTE
Language note in English
591 ## -
-- 0
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & economics
General subdivision Industrial management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & economics
General subdivision Management.
943 ## - EQUIVALENCE OR CROSS-REFERENCE--COLLECTIVE TITLE [OBSOLETE] [CAN/MARC only]
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-- 0
Date of treaty signing 0
-- 1
Date of a work 0
Miscellaneous information 1
Medium 1
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-- 0
944 ## -
-- 1
-- 1
-- 0
953 ## -
-- HED5418
953 ## -
-- CollLib
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Institution code [OBSOLETE] hpayson
-- 2015-05-21 11:53:17
-- jpascua
Edition 2015-10-26 10:50:24
998 ## - LOCAL CONTROL INFORMATION (RLIN)
MyRDA biblio 8280
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     FEU - Cavite Higher Education FEU - Cavite Higher Education HED Library 12/21/2025 658.827 G89b c2013 HED5418 06/02/2026 12/21/2025 Books