Marketing for hospitality and tourism /
Kotler, Philip R.
Marketing for hospitality and tourism / Philip R. Kotler, John T. Bowen, James C. Makens. - 6th ed. - Singapore : Pearson Education South Asia, ©2014. - ii, 630 pages: illustrations 27 cm.
Includes index
in English
978-981-4604-17-8
Hospitality industry--Marketing
Tourism--Marketing
647.94 K84m 2014
Marketing for hospitality and tourism / Philip R. Kotler, John T. Bowen, James C. Makens. - 6th ed. - Singapore : Pearson Education South Asia, ©2014. - ii, 630 pages: illustrations 27 cm.
Includes index
in English
978-981-4604-17-8
Hospitality industry--Marketing
Tourism--Marketing
647.94 K84m 2014