Marketing for hospitality and tourism / (Record no. 8739)

MARC details
000 -LEADER
fixed length control field 00968nam a2200325Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260803094154.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251212s2014 xx 000 0 und d©©©
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-981-4604-17-8
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 647.94 K84m 2014
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip R.
245 1# - TITLE STATEMENT
Title Marketing for hospitality and tourism /
Statement of responsibility, etc. Philip R. Kotler, John T. Bowen, James C. Makens.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore :
Name of publisher, distributor, etc. Pearson Education South Asia,
Date of publication, distribution, etc. ©2014.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
300 ## - PHYSICAL DESCRIPTION
Extent ii, 630 pages:
Other physical details illustrations
300 ## - PHYSICAL DESCRIPTION
Dimensions 27 cm.
336 ## - CONTENT TYPE
Content type term text
337 ## - MEDIA TYPE
Media type term unmediated
500 ## - GENERAL NOTE
General note Includes index
546 ## - LANGUAGE NOTE
Language note in English
591 ## -
-- 0
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hospitality industry
General subdivision Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism
General subdivision Marketing
944 ## -
-- CIR
943 ## - EQUIVALENCE OR CROSS-REFERENCE--COLLECTIVE TITLE [OBSOLETE] [CAN/MARC only]
-- 0
-- 0
Date of treaty signing 0
-- 1
Date of a work 0
Miscellaneous information 1
Medium 0
-- 0
-- 0
944 ## -
-- 1
-- 1
-- 0
953 ## -
-- HED5541
953 ## -
-- College Library
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Institution code [OBSOLETE] jpascua
-- 2015-12-10 11:24:34
-- jpascua
Edition 2016-01-13 09:59:10
998 ## - LOCAL CONTROL INFORMATION (RLIN)
MyRDA biblio 8762
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     FEU - Cavite Higher Education FEU - Cavite Higher Education HED Library 12/21/2025 CIR 647.94 K84m 2014 HED5541 06/02/2026 12/21/2025 Books