Humanizing big data : marketing at the meeting of data, social science and consumer insight /

Strong, Colin

Humanizing big data : marketing at the meeting of data, social science and consumer insight / Colin Strong. - London ; Philadelphia : Kogan Page, 2015. - x, 212 pages: 24 cm

Includes bibliographic references and index


in English

978-0-7494-7211-6


Marketing--Data processing
Internet advertising
Customer relations--Management
Marketing research
Big data

658.8340285 St88h 2015