Humanizing big data : marketing at the meeting of data, social science and consumer insight / Colin Strong.

By: Material type: TextTextPublication details: London ; Philadelphia : Kogan Page, 2015.Description: x, 212 pages; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 978-0-7494-7211-6
Subject(s): LOC classification:
  • 658.8340285 St88h 2015
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Holdings
Item type Current library Call number Status Barcode
Books Books FEU - Cavite Higher Education HED Library CIR 658.8340285 St88h 2015 (Browse shelf(Opens below)) Available HED5814

Includes bibliographic references and index

in English

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