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Service marketing management : a strategic perspective /

Kasper, Hans

Service marketing management : a strategic perspective / Hans Kasper. - 2nd ed. - England : John Wiley & Sons Ltd., 2006. - xii, 554 pages 26 cm.

Includes bibliographic references and index

English

ISBN: 978-0-470-09116-6

Subjects--Topical Terms:
Service industries--Marketing--Management
Customer services--Marketing--Management

LC Class. No.: 658.8 K15s

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