International marketing / (Record no. 35)

MARC details
000 -LEADER
fixed length control field 00952nam a2200337Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260803094004.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251212s2009 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-07-128838-5; 978-0-07-127099-1
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.84 C28i
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cateora, Philip R.
245 1# - TITLE STATEMENT
Title International marketing /
Statement of responsibility, etc. Philip R. Cateora.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, MA :
Name of publisher, distributor, etc. McGraw-Hill Irwin,
Date of publication, distribution, etc. 2009.
250 ## - EDITION STATEMENT
Edition statement 14th
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 711 p.:
Other physical details col. ill.
300 ## - PHYSICAL DESCRIPTION
Dimensions 28 cm.
336 ## - CONTENT TYPE
Content type term Text
337 ## - MEDIA TYPE
Media type term Unmediated
338 ## - CARRIER TYPE
Carrier type term Volume
500 ## - GENERAL NOTE
General note Includes index
546 ## - LANGUAGE NOTE
Language note English
591 ## -
-- 0
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International business enterprises
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gilly, Mary C.; Graham, John L.
943 ## - EQUIVALENCE OR CROSS-REFERENCE--COLLECTIVE TITLE [OBSOLETE] [CAN/MARC only]
-- 0
-- 0
Date of treaty signing 0
-- 1
Date of a work 0
Miscellaneous information 1
Medium 0
-- 0
-- 0
944 ## -
-- 2
-- 1
-- 0
953 ## -
-- HED0036; HED1254
953 ## -
-- CollLib
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Institution code [OBSOLETE] rizal
-- 2015-04-07 23:18:05
-- rizal
Edition 2015-04-07 23:18:05
998 ## - LOCAL CONTROL INFORMATION (RLIN)
MyRDA biblio 39
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type Total checkouts
    Dewey Decimal Classification     FEU - Cavite Higher Education FEU - Cavite Higher Education HED Library 12/21/2025 658.84 C28i HED0036 06/02/2026 12/21/2025 Books  
          FEU - Cavite Higher Education FEU - Cavite Higher Education HED Library 01/19/2026 658.84 C28i HED1254 06/02/2026 01/19/2026 Books